Virtual Vision 2020 is October 15th


After you have registered download and sign-in to our event app to view the agenda, interact with speakers, and network with other attendees.

"All of it was really exceptional, the people were friendly, speakers were knowledgeable and engaging, and conference was interactive with follow up steps on your own. It is a great starting point for beginning entrepreneurs."

"St. Louis needs more events like this! It was wonderful to be in a room with so many other women and people of color with ambitions and dreams and VISION! The energy was great from the start and continued to the last second!"

"It's hard to pick the most valuable aspect of Vision 2019. All of the speakers dropped gems that I will carry with me forever. Rebeccah made me feel seen, Dr. April made me feel heard, and Cedric motivated me to take action!"

VISION is the region's largest and ONLY inclusion innovation conference celebrating, educating, and supporting women, people of color, and foreign-born emerging entrepreneurs and existing business owners. No matter the stage of your business and no matter the size of your dream, we want you to join us for this one-of-a-kind conference.


In a virtual format in 2020, take advantage of the opportunity to collaborate with local experts and peers without even leaving your home. Participate in group discussions targeted to your business needs, be inspired by entrepreneurs who have succeeded during challenging times, and build your network to help you with personal and professional goals.


This is an event for entrepreneurs, through and through!


Visit the Vision Facebook and Twitter to stay connected
and get updates for Virtual Vision 2020.

Kristy Jackson 

Morning Speaker

Business coach and speaker, Kristy Jackson,Ed.S. incorporates her experience and winning strategies that have set her apart as a serial entrepreneur into her new book, Dream, Sink, Launch.  Dream, Sink, Launch is a mindset and strategy guide that uses a new creative problem solving approach to innovate dreaming, flip failure into wins, and implement the appropriate action plans for success. For Kristy, business is personal, so she uses her life stories, practical advice, and dozens of work-space exercises to empower anyone who is trying to bring a dream or new idea to life. Readers will discover three big understandings:


  • Dreams require critical and creative thinking not just imagination. 

  • Sink experiences will happen, so prepare with a growth mindset, resilience, creativity, and faith.

  • A successful Launch requires creating a plan and doing your research.


Dream, Sink, Launch is not just another self- help book that leaves out the human struggles in the real entrepreneurship journey. It is a compass for finding your way and a guidebook for reflection, strategy, and inspiration that will lead you to a new path of resilience and productivity. 

Winnie Elizabeth Caldwell

Keynote Speaker

Winnie Caldwell is a St. Louis, MO native and the Co-Founder of Books N Bros. She’s also Sidney’s mom :). Winnie studied Corporate Communications at Lindenwood University and proceeded to work in a fast-paced industry blogging, content creating, teaching and empowering others in the community. Passionate about serving others, writing began as a natural fit. Winnie began blogging in 2012, which led to speaking engagements from St. Louis, MO to Washington D.C. Blogging also led Winnie to manage and build websites for others as well as teaching teens how to do so through a local financial literacy startup. Though, Winnie couldn’t stop there. Winnie also has over 5 years of experience working with youth to not only empower them but teach them how to profit via blogging/media relations.


While climbing the Media Relations ladder, she’s also been leading a young leader. The experience Winnie has garnered over the last 8 years is paying off today. Her son, Sidney Keys III, is the 14-year-old Founder of Books N Bros LLC. When Sidney had the idea to found a book club in 2016, he wanted it to be for boys as a form of social justice. Winnie took off the mom hat and put on the Communications hat.


Books N Bros has since grown from 7 members to reaching over 400 internationally, participated in 3 fellowships, given over $15,000 in resources back to their local community, and more! Books N Bros has also been seen on networks such as Disney+ Marvel's Hero Project, SteveTV, Good Morning America, The Hallmark Channel, CNN Heroes, Oprah's O Magazine and more.


  • Learn how to start or grow your business, in any industry, with input from the region’s top innovators and entrepreneurs

  • Meet people from all backgrounds who have become financially successful through their small businesses

  • Strengthen your ability to compete on M/WBE projects

  • Practice tangible tools to:

    • professionalize your offerings, growing from a “side hustle” to an established business

    • test whether your product fits your target market

    • build strategic relationships to strengthen your network and get more business

    • implement smart technology strategies to grow your business

    • find a healthy balance that includes both professional advancement and personal fulfillment

    • plus learn about financial operations (pro formas, basic financial documents, personal financial preparedness)  + financing (sources of capital, bootstrapping, organic growth)


Planning Committee

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